2021 Advocacy Summit Agenda

Community Oncology Advocacy Summit:
The Power of Advocacy

* All times are Eastern Daylight Time (EDT)

CONFERENCE AGENDA \ WEDNESDAY, JULY 21, 2021

10:00 – 10:10 AM

WELCOME

  • Lakshmi Aggarwal, MD, CPAN Medical Co-Chair, Fort Wayne Medical Oncology Hematology
  • Miriam Atkins, MD, FACP, CPAN Medical Co-Chair, Augusta Oncology
  • Rose Gerber, Director of Patient Advocacy & Education, Community Oncology Alliance (COA)

10:15 – 10:45 AM

SITE OF SERVICE MATTERS: CANCER CARE IN THE COMMUNITY VS. THE HOSPITAL

  • Lucio Gordan, MD, Managing Physician, President, Florida Cancer Specialists & Research Institute

10:50 – 11:20 AM

LOBBYING & ADVOCACY 101: MAXIMIZING THE POWER OF THE PATIENT & CONSTITUENT VOICE

  • Jeff Mortier, Partner, Farragut Partners
  • Sarah Walter, Partner, Farragut Partners

11:25 – 11:55 AM

SOCIAL MEDIA 101: ADDING YOUR VIEW TO THE DIGITAL DEBATE

  • Nicolas Ferreyros, Director of Communications, Community Oncology Alliance (COA)
  • Drew Lovejoy, Senior Communications Manager, Community Oncology Alliance (COA)

12:00 – 12:30 PM

THE IMPACT OF MIDDLEMEN: HOW PBMS & INSURERS ADVERSELY IMPACT PATIENT CARE

  • Loretta Boesing, Founder, Executive Director, Unite for Safe Medications
  • Madelaine A. Feldman, MD, FACR, President, Coalition of State Rheumatology Organizations

12:30 – 1:00 PM

BREAK

1:00 – 1:40 PM

STORYTELLING 101: THE POWER OF PERSONAL STORIES & ADVOCACY

  • Rose Gerber, Director of Patient Advocacy & Education, Community Oncology Alliance (COA), Cancer Survivor
  • Ricky Newton, Chief Financial & Operating Officer, Community Oncology Alliance (COA), Caregiver & Cancer Survivor

1:45 – 2:15 PM

MEDIA RELATIONS 101: THE POWER OF NEWS MEDIA TO ACHIEVE ADVOCACY GOALS

  • Aaron Cohen, Founder, Aaron Cohen PR

2:20 – 2:50 PM

DRUG PRICING REALITY CHECK: DISSECTING HYPE VS. REALITY OF POLITICAL PROPOSALS TO REDUCE DRUG COSTS

  • Ted Okon, MBA, Executive Director, Community Oncology Alliance (COA)

2:55 – 3:00 PM

CLOSING REMARKS

  • Rose Gerber, Director of Patient Advocacy & Education, Community Oncology Alliance (COA), Cancer Survivor
* All times are Eastern Daylight Time (EDT)